Discover Downtown NFK

Discover Downtown NFK

Discover all Downtown has to offer when you sign-up for this gamified pass. Stroll through downtown and enjoy downtown eats, attractions and shopping all while earning your way to some Norfolk freebies. You will earn free swag every 5 check ins, no purchase required.


See what’s included!

Discover Downtown NFK

  • Mobile exclusive
  • Instantly delivered via text and email
  • No apps to download
  • Explore the best of downtown Norfolk

How this Pass Works

Step 1 - Get Your Pass

This mobile exclusive passport is a collection of curated attractions, retailers, restaurants, and more offering deals and discounts to redeem during your visit.

Step 2 - Receive Text

Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.

Step 3 - Redeem

When visiting a participating business, simply present your phone to the attendant or staff member to redeem. The staff member will give you a 4 digit pin code to check-in at your chance to win a prize!

Included Venues

See locations on an interactive map.

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ALatte Cafe
Filled to the brim with art, giraffe figurines and the intoxicating smell of freshly roasted coffee, aLatte is the perfect place to ‘stay a while’.

What's Included

  • 10% Off Prepared Drinks
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American Rover Sailing Cruises
Set sail with tradition and style aboard the American Rover. Harbor Tours and Sunset Sail depart from Waterside Marina in downtown Norfolk.

What's Included

  • Free Soft Drink Or Bottled Water At Snack Bar During Cruise
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Brick Anchor Brew House
Brew-House with 3 floors, 60 taps, great food & cocktails, and Happy Hour Specials.

What's Included

  • 10% Discount Off Of Food
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Cure Coffeehouse
Craft coffee shop partnering with Counter Culture Coffee Roasters with scratch-made sandwiches + breakfast + pastries. We also serve beer + wine + cocktails! Our themed events and friendly staff keep you coming back!
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D'egg Diner
Diner serving breakfast/lunch 7:30 am - 2:30 pm.
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Elizabeth River Trail
The Elizabeth River Trail stretches 10.5 miles along Norfolk's iconic waterfront. Discover one-of-a-kind experiences, taking you alongside incredible views and historic sites, with plenty to do along the way. The ERT pedestrian and bike-friendly!
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Gallagher
Gallagher is a made-to-order womenswear brand launched by sisters who love celebration and classic, sustainable style. They design and produce every piece with ethics and sustainability in mind- sourcing all natural, organic fabrics from a select number of textile suppliers. Gallagher's mission is...
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What's Included

  • 10% Off Apparel
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Gershwin's
Gershwin's is an upscale, slightly sophisticated bistro with music nightly and live entertainment Wednesday - Saturday, featuring classic American standards like Sinatra.

What's Included

  • 10% Off Food Purchases
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Grace O'Malley's Irish Pub And Restaurant
Grace O'Malley's is locally-owned and family-run, and offers an authentic Irish pub experience reflecting the heritage and experiences of its owner. The staff is eager to provide our guests with a memorable experience, including traditional food and drink, lively entertainment, and the highest standard of hospitality.
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Granby Street Pizza
Locally owned and operated, Granby Street Pizza is a New York Style pizzeria and Italian food restaurant in the heart of Downtown Norfolk.
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Hair Of The Dog Eatery, Downtown Norfolk
From day one, we've prided ourselves on offering a modern and eclectic spin on Southern breakfast and comfort foods, with our full made from scratch menu offered all day, to go along with our extensive craft beer list and our creative spin on traditional cocktails like Bloody Marys and Mimosas. We...
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Hunter House Victorian Museum
The Hunter House Victorian Museum is a Richardsonian Romaesque house museum built in 1894 for local banker James Wilson Hunter and his family. The facility features decorative arts and architecture, family belongings, and changing exhibits.

What's Included

  • 10% Off Gift Shop Purchase
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Lorak Jewelry
Founded in 2009, LORAK Jewelry pieces are instantly distinguishable with Anna's feminine and modern take on an old world craft
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MacArthur Center
MacArthur Center, located in the heart of downtown Norfolk, features one million square feet of retail offerings, including the region’s flagship Dillard’s department store.
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MacArthur Memorial Museum
The MacArthur Memorial is a museum and research center dedicated to preserving and presenting the story of the life of General of the Army Douglas MacArthur. The Memorial also pays tribute to the millions of men and women who served with General MacArthur in World War I, World War II, and the Korean War.
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NEON District
Norfolk’s first official arts district, NEON (New Energy of Norfolk), is home to long-time cultural institutions like the Chrysler Museum of Art and Harrison Opera House as well as studio-based ventures like d’Art Center and the Rutter Family Art Foundation, all providing artists a place to...
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Omar's Carriage House
Omar's Carriage House offers contemporary fare nestled in an original 1800's carriage house in the historic Freemason District.

What's Included

  • 10% Off Bill
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Pedego Electric Bikes Norfolk
A Pedego Electric Bike is the very best way to see Norfolk and beyond! The electric-assist empowers you to go farther and faster, so you can see more in less time – all in comfort and style. And it’s fun!

What's Included

  • Rental Special
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Petit à Petit Lingerie Boutique
Luxury intimate apparel store for women and men. We specialize in A-K cup sizes, bra fittings, maternity, bridal, sleep/loungewear and menswear.

What's Included

  • 10% Off
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Pure Lagos African Art Gallery & Boutique
Contemporary African Art Gallery & Boutique

What's Included

  • 10% Off
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S'mores Amore
Get fired up for the ultimate S’mores experience! S’mores in a way you’ve never seen before, in flavors you’ve never tasted before.
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Selden Market
Coastal Virginia’s best small business market — featuring local shops, food, rotating pop-ups, and community events.
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Slide Thru #FAM
A fast-casual eatery serving modern handhelds with Filipino and American flavors.
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Tap It Local
Local Virginia craft beer bar with a southern-inspired menu. Open late.

What's Included

  • 1/2 Off Appetizer
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The Pizzeria @ NORFOLK TAP ROOM
The Pizzaria @ Norfolk Tap Room is Downtown Norfolk's go-to for authentic NY Style Pizza. The restaurant boasts award-winning food, sophisticated decor, and friendly service. Come and check out why The Pizzaria @ Norfolk Tap Room is part of "What Makes Norfolk Great".
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The Restaurant At Four Eleven York
Four Eleven York is a boutique inn and restaurant in the Freemason Neighborhood neighborhood of Norfolk. We specialize in contemporary takes on seafood and fine dining fare and custom cocktails. We offer a full beverage menu and happy hour.

What's Included

  • 10% Off Your Bill
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The Stockpot Norfolk
We are a breakfast/lunch restaurant specializing in healthy comfort food. Made from scratch and delicious!

What's Included

  • Free Coffee/Tea
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Va Goods
To redeem, present coupon in-store at checkout. Limit 1 per purchase per customer.
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Vessel Craft Coffee
We are a craft coffee bar and roastery specializing in ethically sourced coffee from around the world. We give back a percentage of profits to local projects we believe in.

What's Included

  • 10% Off Any Coffee Or Tea Beverage
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Victory Rover Naval Base Cruises
Your Front Row Seat to the Naval Fleet departs from Nauticus, Home of the Battleship Wisconsin. The Victory Rover offers a daily two-hour Narrated Naval Base Cruise. The captain provides an entertaining and fascinating commentary as you cruise the smooth waters of the Elizabeth River and Hampton...
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What's Included

  • Free Soft Drink Or Bottled Water At Snack Bar During Cruise
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VisitNorfolk
The Mermaid Market is Visit Norfolk's retail store. Featured are mermaid and nautical themed items for the tourist & locals alike. Many items are hand made or purchased from small local makers.

What's Included

  • 20% Off All Mermaid Market Merchandise
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Werther Leather Goods
Belts made while you wait & more!

What's Included

  • Belts Made While You Wait - Free Personalization